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In these times, when all that we find on the front pages of newspapers are ads and more ads, there was a special cover page that HT did for a very special person named Shrishti. Shrishti is a Class 12 topper. She wrote in to HT sharing her wish to be featured in the newspaper because she felt that her parents would be very proud of her. The team at HT felt that the girl deserved more than that. So, they not only did a personalized first page for her but to give her memories of a lifetime –  they arranged a helicopter ride for her to fly above the city. The day was special for her, one I am sure she and her family will cherish for a long time to come. Do see the video that captures this heartwarming story.

This experience served as a kick-off point for HT’s #SayThanks campaign that revolves around the idea of thanking loyal readers for their support and patronage. It is the brand’s effort to acknowledge that behind every successful initiative are silent supporters who walk with you every step of the way. This is a feel-good initiative that is aimed at promoting goodwill.

I think this is a beautiful initiative. Personally, I feel that those who are close to us and are our biggest motivators often go unacknowledged. Think about it. How many times do we actually take time out to #SayThanks to our pillars of strength – our family, our dear friends, our colleagues and those who enrich our lives with their generosity helping us achieve our dreams?

Practicing gratitude is so important in life. It helps in spreading the halo of positivity in the Universe. God knows, we have too much negativity bombarding us on a daily basis. We need to actively share happiness and sunshine. What could be better than expressing gratitude to every person who touches our lives or means something in this journey of life to us? I am happy that a newspaper like HT is putting its might behind this initiative. I hope they also consider having at least a couple of pages in their newspaper sharing motivational tales and feel-good stories on a regular basis. That would be such a treat for their readers. Unfortunately our newspapers have mostly ended up becoming agents of doom and gloom with good stories often gathering dirt in some hidden corner.

I say, it is time to harness the power of Good, the power of positivity. Let this campaign guide us in acknowledging good in the people around us.

Comments

comments

32 Thoughts on “Spread happiness and love with #SayThanks

  1. This is a great initative. She must be on cloud 9 and she deserves it. Acknowledging good in others is a quality and I hope people indulge in it more often.
    Saru (@BaawriBasanti) recently posted…When The Stars Came DownMy Profile

  2. Deepankar on August 6, 2015 at 8:44 pm said:

    Showing gratitude to all those special people in our life. Our source of energy n those who propel us to sail in the high seas of life needs to regularly shown our gratitude…#SayThanks…Nice article…

  3. What a heartwarming gesture! If newspapers printed only good news on the front page wouldn’t that be a great start? More power to responsible and generous media. May their tribe grow.
    Shailaja recently posted…4 Steps to a Kinder YouMy Profile

  4. Udayashankar on August 6, 2015 at 11:01 pm said:

    Good initiative by HT. I couldn’t watch the video, courtesy high speed Internet of Iran. Will watch it once I reach home.

    I feel a mere gesture of gratitude kill the Negativity, Ego etc in us and it motivates the other person to initiate more such good efforts in their lives.

  5. Showing gratitude definitely seems to be a forgotten art! I’m glad a major newspaper decided to change that!
    Roshni recently posted…Indian Head Bobble discussed and decoded!My Profile

  6. 🙂 I simply loved this concept Rachna! I am glad to see the positive vibes being spread by HT. What a great way to give back!

    Love to you!
    Vidya Sury recently posted…Will You #SayThanks With Me?My Profile

  7. Think I need to subscribe to HT now. Already ToI is on its way out of this house…
    Vishal recently posted…How a Butterfly’s Wings Caused a Hurricane in My LifeMy Profile

  8. What a timely initiative. With so much negativity around we need to harness all the positivity.
    Love your blog look. Looks so pro. Just perfect.

  9. So important to spread the positive vibes in this time when everybody’s business seems to be to make money & name out of negativity…An effort worth being appreciated.
    nabanita recently posted…Airtel 4G: The Answer To Your Need For SpeedMy Profile

  10. Indeed! How often do we thank our family for all the small gestures that make such a big difference to our lives.

    A mere acknowledgement goes a long way in cementing relationships.
    Purba recently posted…Why a Ban on Porn is the best thing to have happened to IndiaMy Profile

  11. Rachna, I agree with you that one should show gratitude, but it should be from the bottom of heart, not out of habit. I believe the feeling of gratitude should reflect in one’s behaviour too.

    Great post! Thanks for spreading positivity. 🙂
    Ravish Mani recently posted…The Hidden Letters by Purba ChakrabortyMy Profile

    • Yes,of course. The gratitude must be heartfelt. It is pointless if it is feigned. But to make it a habit to vocally appreciate things and people is actually good.

      Thanks, Ravish.

  12. This is such a beautiful initiative. Also, kudos to Shrishti, for thinking of her parents. She sparked of a wonderful campaign. What HT did is commendable. Imagine waking up to positive news everyday, what a wonderful start to the day that would be 🙂
    Jaibala Rao recently posted…The 4G Dream, Soon A RealityMy Profile

  13. Lovely post as usual and there is still enough goodness around to be acknowledged!I am happy that I have not flinched my loyalty to the decent HT from the times I ever started reading:)

  14. Wow. Amidst all the negativity that mainstream media seems to be focussing on these days, this is such a good gesture and a wonderful initiative by HT. Inadvertently we tend to take a lot for granted and this is a nice way of saying thanks to those whom we’ve been meaning to, and to tell them that their support is valued. Very very nice 🙂
    Ashwini CN recently posted…Quotes Challenges #2 : Never Dim your Sunshine!My Profile

  15. You are so right.We fail to thank the pillars of support–don’t know why.And when we remember,it is sometimes too late.But we never fail to thank those outside the inner circle,like anyone who gives us a ride or helps us in a shop.
    indu chhibber recently posted…#Repetitive FailuresMy Profile

  16. Such a sweet initiative and sweet post. I read it the day you published the post but couldn’t hear the video…so did it today 🙂
    Glad to see something in our papers finally something that is positive and promising amidst all the negativity.

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