wistful musings

The other day, I stood in my tiny lawn looking up at the avocado tree. It has managed to stay put and grounded in such a narrow space. The trunk lengthening and going to obscene heights so that it can get its share of sunlight. The leaves, they renew completely every year, and the tree Read More →

why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

This post has also been published on Huffington Post India. As a content writer and the owner of two blogs, my inbox daily has a number of mails soliciting work like reviews, blogs, articles and guest posts. Most of these mails are really well drafted, praising me and my blog/work. I like praises, so I Read More →