why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

baby names

I think naming a baby is more confusing than understanding why is he crying for no reason? Hi, I’m Sapana. I am sure you know my name’s pronunciation. But when I was living in Japan, my Japanese friends used to call me ‘Saa-paa-naa’ instead of ‘Sapna’. It was still much better than the other Indian Read More →

men in my life

I was watching this video, and it struck a chord – the easy camaraderie and the banter between the husband and wife. The skirting around a sensitive topic, yet conveying the much-needed message. It is no secret that men and women empower each other. Having been married for more than a decade and a half, Read More →

such is life #gratitude

I am not one to mope over things that did not work out the way I expected them to. It is not that they don’t hurt but moving on is the only choice we have. Hence these gratitude posts help a lot. They make me focus on finding the tiniest positive experiences when a certain Read More →