why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

such is life #gratitude

I am not one to mope over things that did not work out the way I expected them to. It is not that they don’t hurt but moving on is the only choice we have. Hence these gratitude posts help a lot. They make me focus on finding the tiniest positive experiences when a certain Read More →

Parenting is a tough job; all parents will vouch for that. It gets even more difficult when your child is very different from you in their thinking and behaviour. Have you noticed that? I have two sons. While the elder son has taken a few of my traits and interests, the younger son is very Read More →

gratitude January

The first month of the new year has whizzed past. All the euphoria and excitement of bringing in the new year vanished as I struggled through this month. This month I clutched at straws as I battled with disappointments personal and professional. But let’s not dwell too much on what did not go as per Read More →

As I write this post on the last day of this year, it is time to look back at the bittersweet memories. One wonderful thing I took on this year was writing gratitude posts every month. It helps. It really does to focus on the positives. So December. What a whirlwind you were! Very hectic Read More →

I hate the term Super Mom even if it is meant as a compliment. Mothers are a stressed species in general and calling some super moms puts pressure on the others to measure up. As it is, guilt is a large part of every mother’s life along with super hectic routines. Mothers whether at home, Read More →