why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

women rituals

You know how rituals are colourful, joyous and always accompanied with a variety of food. But these same rituals are restrictive in nature if you scratch below the surface. They keep some people out. Have you noticed how in most Indian festivals and poojas, women are at the forefront. Planning, executing and celebrating. When I Read More →

gratitude july

July draws to a close, and this month has seen many more downs than ups for me. Healthwise, this was a month of concerns. I’ve had cough and allergies on and off for 3 weeks now. They abate and resurface. It has been quite dismaying. But, yes, I am managing with home remedies and have vowed Read More →

As we are aware, RTE or Right to Education has been implemented in our schools. What it essentially means is that children from socially backward backgrounds get to study in private schools to get better quality education which their government schools cannot provide. Now, getting them into a private school is just the first step. Read More →

blog anniversary

Today is the 9th Anniversary of Rachna says. The blog that transformed my life in a way and made me indulge in my passion of words. I also launched two more blogs: cooking and fitness blog, Rachna cooks and travel blog, Rachna’s Travel Tales subsequently. Last year, I had hosted a giveaway and gave some Read More →

respect earned

Indian culture has always placed a lot of emphasis on respect, especially for elders and teachers. We don’t address our teachers by their first names and may share a friendly relationship with them within a respectful dimension. And elders, we address our parents’ friends as uncle or auntie. We touch the feet of our elders Read More →

gratitude

June was overall a good month. Writing that feels good, doesn’t it? I have been writing gratitude posts for over a year now, and I realize that starting by writing something positive gets the positive thoughts rolling. So here are the wonderful things that happened: Socially, June was a nice month. Had a few get-togethers Read More →

women workload

I recently read this comic, and it completely resonated with me. I quite liked the term ‘mental load’ that was mentioned here. Based on my own experience and those of women around me, I would say that we are always carrying this mental load. Here are a few scenarios that I would like you to Read More →

I am an avid online shopper – from apparel to groceries, from jewellery to movies and from vacation to lifestyle shopping, I have done them all. These days, I look for deals or coupons before I shop online. You wouldn’t believe how much money you can save just by doing that! Often these deals have Read More →