why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

grateful this november

So November is almost on its way out and the last month of the year is knocking on our doorsteps. It sometimes feels where did the months go though each one had its own trials and tribulations? So, it is time to take stock of November in another one of my gratitude posts. November is Read More →

demonetization

With the latest demonetization measure by Prime Minister, Modi, suddenly we are all either sitting on currency that needs to be exchanged or with low cash. There is a minor sense of panic you feel as you suddenly start counting the 100s, 50s, 20s that you may have tucked away in a drawer or even Read More →

screen time for children

“Mama, I am bored,” yelped the elder and younger sons in tandem. I caught my head between my hands as I knew the familiar course this conversation was about to take. Yes, this issue about screen time for children I’ve been pondering over for a few months now. Both my kids love doing interactive activities, watch/hear Read More →

teachers, attitudes and egos

Another weekend, another PTI. This time for the elder son. When I go for his PTIs, I know that I will hear only good things. Not that I can take much credit for it. Because there are some children who are inherently good. With them, you feel that all your good karma has come to Read More →