why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

As I write this post on the last day of this year, it is time to look back at the bittersweet memories. One wonderful thing I took on this year was writing gratitude posts every month. It helps. It really does to focus on the positives. So December. What a whirlwind you were! Very hectic Read More →

I hate the term Super Mom even if it is meant as a compliment. Mothers are a stressed species in general and calling some super moms puts pressure on the others to measure up. As it is, guilt is a large part of every mother’s life along with super hectic routines. Mothers whether at home, Read More →

grateful this november

So November is almost on its way out and the last month of the year is knocking on our doorsteps. It sometimes feels where did the months go though each one had its own trials and tribulations? So, it is time to take stock of November in another one of my gratitude posts. November is Read More →

demonetization

With the latest demonetization measure by Prime Minister, Modi, suddenly we are all either sitting on currency that needs to be exchanged or with low cash. There is a minor sense of panic you feel as you suddenly start counting the 100s, 50s, 20s that you may have tucked away in a drawer or even Read More →