why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

Gathered around the dining table, we were having a late breakfast on a downcast Sunday. I was browsing through the newspaper filled with sorry tales of the havoc the incessant rains had wreaked on Bangalore when I came across an article on why Indians do not contribute much to charity. It was a comparison on Read More →

lonesome Diwali

In my home, Diwali is the festival that is celebrated with the most gusto. I am not a very festival person and generally I like to witness the festivities and associated toil from a distance, but not for Diwali. From cleaning to cooking, decorating to diyas, buying new ethnic wear to a proper Lakshmi pooja, Read More →

conversations with kids

Do you remember the time when you and I were growing up? Not only was the innocence charming, our parents were extremely trusting as well. Those were the days when it was natural to strike conversations with strange kids, pull their cheeks and offer them chocolates. When a neighbourhood ‘uncle’ was the benign fun guy Read More →

GratitudeAugust

August was a whirlwind month for me. More ups than downs, I would say. And that is always such a lovely thing. Here is how the month transpired: An outing with friends: In the start of August, we did a roadtrip to Kabini with 5 families. It was so much fun spending time together in Read More →

women rituals

You know how rituals are colourful, joyous and always accompanied with a variety of food. But these same rituals are restrictive in nature if you scratch below the surface. They keep some people out. Have you noticed how in most Indian festivals and poojas, women are at the forefront. Planning, executing and celebrating. When I Read More →

gratitude july

July draws to a close, and this month has seen many more downs than ups for me. Healthwise, this was a month of concerns. I’ve had cough and allergies on and off for 3 weeks now. They abate and resurface. It has been quite dismaying. But, yes, I am managing with home remedies and have vowed Read More →

As we are aware, RTE or Right to Education has been implemented in our schools. What it essentially means is that children from socially backward backgrounds get to study in private schools to get better quality education which their government schools cannot provide. Now, getting them into a private school is just the first step. Read More →

blog anniversary

Today is the 9th Anniversary of Rachna says. The blog that transformed my life in a way and made me indulge in my passion of words. I also launched two more blogs: cooking and fitness blog, Rachna cooks and travel blog, Rachna’s Travel Tales subsequently. Last year, I had hosted a giveaway and gave some Read More →