As I write this post on the last day of this year, it is time to look back at the bittersweet memories. One wonderful thing I took on this year was writing gratitude posts every month. It helps. It really does to focus on the positives. So December. What a whirlwind you were! Very hectic Read More →

grateful this november

So November is almost on its way out and the last month of the year is knocking on our doorsteps. It sometimes feels where did the months go though each one had its own trials and tribulations? So, it is time to take stock of November in another one of my gratitude posts. November is Read More →

demonetization

With the latest demonetization measure by Prime Minister, Modi, suddenly we are all either sitting on currency that needs to be exchanged or with low cash. There is a minor sense of panic you feel as you suddenly start counting the 100s, 50s, 20s that you may have tucked away in a drawer or even Read More →

why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

16th July 2008, that day when an innocuous journal post marked the beginning of this blog that you are reading today. So yes, we celebrated her 8th birthday yesterday. Like a little girl, she has a mind of her own and gives me immense happiness and a world of distress too as times. This time around, Read More →

Rachna says 2015

There is something very comforting about statistics especially when they reiterate what you have been aspiring/working towards. Seriously, even while reading or writing articles, I focus on statistics which quantify ambiguity and somewhere stick with the user. So why am I harping on statistics now? It is year end and it is a good time to Read More →