why brands get their paid reviews wrong

As a professional blogger who has many reviews ranking on the first page of Google, I’ve been working with brands for years now. From small mom and pop brands to the largest multinationals, from PR agencies to freelancers, I’ve worked with all kinds. And more often than not, I’ve been dismayed at how brands approach Read More →

When I was growing up, books were a constant companion. The practical dreamer that I was, sounds like a misnomer I know, books provided a beautiful escape, constantly opening my eyes to things I did not know. I could read about places and people that I would never meet. I could imagine scenarios and live Read More →

Grateful this September

As always, it is good to look back and reflect upon the good and bad. For that reason, I love doing these monthly gratitude posts. September started on a great note as we whisked off to Coonoor for a beautiful family holiday in this quaint hill station. That the younger son was turning 10 was Read More →

teen trouble

A 13-year-old girl regularly buys cigarettes for her mother from the store across the street. Her group of friends all in similar age group use abuses liberally, watch objectionable content on cellphones, have a culture at their home that exposes them to everything age inappropriate.  Another teen has a girlfriend, lives with her on and Read More →

The night is dark. The lovely, old trees seem ghost-like with large shadows dancing across their branches making them look eerie. The fire in front of me is crackling. The wood slowly turning to ashes but giving it all just before the life goes out of it. Staring into the glowing embers, my thoughts turn Read More →

I was seated across from her finally. I had carried out the conversation I was about to have with her several times in my head. I felt a little apprehensive as I am sure we all do when on tricky ground. I had held on for weeks hoping that somehow she would amend her behaviour. Read More →